Pragmatic Marketing

Pragmatic marketing is a framework that focuses on understanding customers and delivering products they want. It involves interviewing customers, creating an initial prototype of the product, and testing the product with them to ensure that it meets their needs. The process continues throughout the product's life cycle.

One approach tries to embrace relativism, implying that truth is not as important a philosophical concept as it has been considered to be. Another approach is more cautious with relativism, focusing on the speech-act and justification theories.

Track and trace

Track and trace is an essential supply chain management tool that allows businesses to know the exact location of products at all times. This visibility allows businesses to improve their logistics workflows, cut expenses and time. In addition it assists them in improving efficiency and quality. It also reduces manual count and check. It also helps prevent production interruptions due to inadequate or poor quality raw materials and appliances.

During the pandemic, a lot of companies realized that they had no complete visibility of their supply chains. This has led to a surge in the demand for intelligent track and trace technology that can provide more reliable and accurate data on a supply chain's performance. These new types of technology can make supply chains more resilient to disruptions in the future and safeguard the health of consumers.

One way to improve your company's track and trace capabilities is to upgrade your CMMS software to include a serialisation feature. This will ensure that every item has a unique identification number that can be tracked and recorded in real-time. This can also help you comply with stringent regulations, such as those regarding food safety. You can analyze and access this data by using an online platform like MaintainX that integrates with your CMMS.

It is easy to get confused by the phrase "track and trace" as it sounds like "follow the trail". However it's a totally different process that involves recording the path of a vehicle or asset. All parties in the supply chain can access this information, including the customer. This gives customers greater confidence in their deliveries and allows them to check whether it was damaged or lost during transport.

In each step of the transport process most parcels are scanned digitally. This information is then made available online, and customers are able to see the status of their shipment at anytime. Both the carriers and the customers will have the best shipping experience. This also lets them offer this service at a lower cost.

Counterfeit detection

Counterfeiting and the use of grey markets cost businesses trillions of dollars a year1. It damages brands' reputations, undermines consumer trust, and in the case of food and medicine it poses an enigma to the health of the public. The ability to trace an item's status in real-time is crucial to combat this menace. Digital authentication is typically reserved for expensive products due to the cost.

Pragmatic's world-leading visual detection technology powers a range of counterfeit prevention tools that work together to safeguard your business. It is based on our patent-pending Visual-AI stack, and offers flexible and scalable counterfeit detection for your platforms and marketplaces. Our solution is designed to be quick precise and simple to use.

It identifies and detects the various forms of fake documents, ranging from banknote "paper" to digital images. The system is able to analyze various features, www.pragmatickr.com such as watermarks, microprinting and color shifts, to make sure that your products are authentic. You can guarantee your customers' safety and that your products are in compliance with the required standards. This can help increase your profits and boost customer confidence. The system can be used anyplace.